The Earth will heal and renew herself, when she chooses.
Regenerating the foundation of life
The Water Footprint: a new regenerative standard
Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.
Ei is Regeneration in ACTION.
Photos courtesy of Holly Elmore Images
Ei Magazines
![Introducing Earth Impact!](https://i0.wp.com/earth-impact.org/wp-content/uploads/2024/08/Earth-Impact-Logo-493x350-1.png?resize=400%2C284&ssl=1)
On July 11, 2024, Elemental Impact Founder & CEO Holly Elmore signed the trademark-transfer documents and released the use of Elemental Impact to an independent third party. Signing the documents was Holly's final act as Elemental Impact Founder & CEO.
Immediately upon execution of the trademark-transfer documents, Ei stepped into an evolved persona, Earth Impact!
With a solid foundation built via Elemental Impact's tremendous and varied successes over nearly fifteen years of environmental accomplishments, Earth Impact has a clean slate to embark on exciting, impactful work. Earth Impact's future is exceptionally BRIGHT!!!
![Ei Tours Resume](https://i0.wp.com/earth-impact.org/wp-content/uploads/2024/06/5-17-24_HEI_Ei_4Roots-GroupPhoto-scaled.jpg?resize=400%2C284&ssl=1)
Ei Advisors Bridgett Luther, Table2Farms Visionary & CEO, Steve Suau, Consultant at Carbon Life, and Tim Rumage, Planetary Ethicist and Professor of Environmental Studies at Ringling College of Art and Design, joined Holly for the May 17 Ei 4Roots Tour, the first formal Ei Tour since 2019.
As Ei enters a new era, an Era of Impact, tours will play a profound role in the evolution of our important work.
![What We Eat Matters](https://i0.wp.com/earth-impact.org/wp-content/uploads/2024/01/01-19-24_HEI_Food_Tacos-scaled.jpg?resize=400%2C284&ssl=1)
The act of eating, a task in which the entire Animal Kingdom engages, integrates within and influences the complete spectrum of earthly phenomena. From an individual perspective, what we eat directly impacts the physical vessel's immediate and long-term health. From a macro perspective, what we eat drives economic markets, commercial agriculture-crop choices and practices, societal justices and injustices, species extinction, and a myriad of other subtle and overt scenarios.