Ei Eras flow within seven-year cycles: Era of Recycling Refinement (2010 inception – June 2017,) Era of Regeneration (June 2017 – June 2024,) and Era of Impact (June 2024 – June 2031.)

Timed perfectly with the June 2024 Elemental Impact-trademark transfer and the corporate-name change to Earth Impact (Ei,) the Era of Impact launch closed out the Era of Regeneration.

Incorporated within the Ei Educates-business model, Ei embraces three focus areas/concepts: Collective ConsciousnessSoil & Water: the foundation of life, and What We Eat Matters.