The Nature Prevails platform substantiates how Ei work early within the Era of Regeneration (2017–2024) and dating back to the Era of Recycling Refinement (2010–2017) built a strong foundation for Era of Impact initiatives. Within this framework, Ei defines The Principles of Nature across three broad categories: 

  • Diversity & The Right to Flourish
  • Dynamic Balance & Nutrition Cycles
  • Necessity of Cover & Ability to Roam.