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Welcome to the Ei Newsletter
After nearly three years in Sarasota, Ei is well established in the new headquarters with our important work escalating with local, national, and global impact. The Ei Rewilding Urban Landscapes Pilots continue as a primary focus along with establishing a Lambda Alpha International Florida Suncoast Chapter.
Ei Educates, a new Ei platform, is announced in the newsletter as well as an evolved business model.
The Ei Newsletter continues as a powerful communication vehicle with the Spring Newsletter achieving a nearly 50%-open rate!
Indeed, Ei continues to thrive and lives the tagline, Regeneration in ACTION! Follow the Ei Magazines, The IMPACT and Regeneration in ACTION, to keep current on project status and tales from the journey.
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Milestones:
On June 6, 2024 the RiA Magazine topped 650,000 views
On June 3, 2024 the IMPACT Magazine topped 240,000 views
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The 650,000-views and 240,000-views milestones for niche magazines are monumental achievements, substantiating the published article collection as a prominent industry resource and respected journalism. Though at different velocities, the magazines are surpassing milestones in tandem.
During her move and subsequent transition to life in Sarasota, Ei Founder & CEO Holly Elmore ceased writing regular magazine articles and publishing Ei Newsletters; a significant portion of Holly's time was devoted to caregiving for her elderly Mother and establishing the Ei Rewilding Urban Landscapes Pilots. Holly viewed the timeframe as a chrysalis stage preparing for a major life metamorphosis.
By spring 2023, Holly emerged from her chrysalis and embarked on publishing articles and newsletters.
With the reignited publishing, the Ei readership escalated to unprecedented levels! Prior to the metamorphosis, the Ei newsletters consistently experienced a respectable 23 - 25%-open rate. The Spring 2023 Ei Newsletter set a new threshold with a 45%-open rate; subsequent newsletters receive a consistent 45 - 50%-open rate, double the pre-metamorphosis rate.
Additionally, the RiA readership experienced an explosion in readership. Through the years, monthly views generally averaged 100 per day or 3,000 per month, with blips from newsletters and when partners promoted articles. Post-metamorphosis, monthly views range from 5,000 to 10,000. With 100,000 views from June 2023 to June 2024, the average monthly views were 8,300.
The RiA Magazine article, Ei Magazine Milestones, celebrates the milestone achievement and gives an overview of readership statistics. |
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Though education was always integral to Ei's important work over the years, Ei's primary focus was on projects, pilots, and initiatives supported by Ei Partners. As Ei prepares to enter the Era of Impact, gears shift to a new business model and platform, Ei Educates.
Within the Ei Educates platform, Ei utilizes its extensive professional network as well as Holly's experience to educate on pertinent environmental and social equity topics. With their in-depth industry expertise and connections, Ei Advisors are essential to the success of Ei Educates.
The inaugural Ei Educates session debuted at the 2018 U.S. Composting Council hosted in Atlanta, Georgia via the Ei-hosted panel Compost’s Empowering Role in Sustainable Soils; Holly moderated the session and panelists included Ei Advisors and Strategic Allies.
In addition to speaking engagements, webinars, tours and other events, RiA articles are integral to Ei Educates. In the prior Eras, the RiA articles were generally documentary in nature and chronicled Ei's important work. With the advent of Ei Educates, many articles are introductory in nature for emerging concepts or showcase synergies of seemingly disparate issues, events, and/or activities.
The RiA article, Ei Educates, shares the evolution of the Ei business model and announces the Ei Educates platform.
Photo of Holly speaking at the 2018 WorldChefs Congress in Kuala Lumpur is courtesy of the WorldChefs Association.
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On May 17 an entourage of Ei Advisors visited the 4Roots Farm Campus (4Roots) in Orlando for the first post-pandemic Ei Tour. In the Ei Era of Recycling Refinement (RR) (2010 Ei inception through June 2017,) Ei hosted a plethora of tours as educational vehicles with subsequent strategy sessions on potential initiatives, projects, and pilots. A variety of tours continued within the Ei Era of Regeneration (June 2017 to present.)
With the onset of the global pandemic in 2020, Ei tours ceased along with other in-person activities. Ei's 2021 move to Sarasota, Florida further delayed scheduling tours.
Ei Advisors Bridgett Luther, Table2Farms Visionary & CEO, Steve Suau, Consultant at Carbon Life, and Tim Rumage, Planetary Ethicist and Professor of Environmental Studies at Ringling College of Art and Design, joined Holly for the May 17 Ei 4Roots Tour, the first formal Ei Tour since 2019.
The RiA Magazine article, Ei Tours Resume with 4Roots Campus Tour, articulates the importance of tours, gives an overview of 4Roots, and chronicles the tour; the Holly Elmore Images (HEI)-photo gallery, 05-17-24 4Roots Farm Campus Tour, provides a pictorial recount of the 4Roots tour.
Tour group photo courtesy of HEI. |
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Ei Rewilding Urban Landscapes
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When she returned to her hometown, Sarasota, Florida, after residing in Atlanta for four decades, Holly dedicated her spacious approximately 8,500-square-foot yard to two rewilding pilots: Native Plant Landscape and Permaculture-Oriented Landscape.
With their three-year anniversaries in upcoming months, the rewilding pilots are nearing maturing and are lush due to the onset of the rainy season. The rewilding pilots will serve as a venue for Ei Educates tours, workshops, and events.
The RiA article, Ei Rewilding Urban Landscape Pilots, substantiates the importance of rewilding landscapes, details simple individual action, and introduces the Ei Pilots; the HEI Ei Rewilding Urban Landscapes album documents the pilots' progress in a series of photo galleries.
Photo: Ei Food Forest in Holly's backyard; photo courtesy of HEI. |
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Lambda Alpha International
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Lambda Alpha International (LAI) is the honorary global network for thought leaders in all fields related to the preservation and sustainable development of land.
As a 93-year-old organization, LAI boasts prominent industry leaders from across the globe via the network of 27 chapters and At-Large members.
Last December, Holly celebrated her ten-year anniversary as a LAI Member and served on the Global Executive Committee in her role as Global Assistant Communications Director for five years.
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LAI Global Water-Land Series Group (Group)
In February 2024, Holly accepted the invitation to serve as the Group Co-Chair.
On June 13, the Group hosted the Introduction to Water and Land Economics Global Webinar; introductory in nature, the webinar was designed as a foundation for a plethora of future webinars on more specific topics.
As the Co-Chair, Holly orchestrated the superb webinar and invited two Ei Advisors - Brad Bass and Steve Suau - to serve as webinar panelists. The RiA Magazine article, Introduction to Water and Land Economics, gives an in-depth summary of the impressive webinar. To view the recorded Introduction to Water and Land Economics webinar, click HERE.
The Group's fall global webinar topic is Agriculture’s Impact on Water Quality & Quantity and Land Economics. A primary focus is on nitrate contamination, the most widespread contaminant in the world. Additionally, the webinar will address other toxins associated with chemical-based agriculture. |
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LAI FL Suncoast Pursues Chapter Status
On June 13, LAI FL Suncoast hosted their third official meeting at the Gulf Coast Community Foundation (GCCF) offices. The meeting ended with a lovely reception that was much appreciated by the attendees.
GCCF SVP Community Investment Jon Thaxton gave an excellent presentation on Affordable Housing: There are Simple Solutions. With affordable housing a national and global crisis, it was important to share the local housing scenario, learn about successes and projects underdevelopment, and understand the magnitude and implications of the housing crisis.
Prior to the program, four new LAI FL Suncoast members – Jon , Stantec Project Manager, Planning Katie LaBarr, MSC Commercial Real Estate Advisor Kevin McQuaid, and Wetland Extend Landward Owner Ray Goldsby – were inducted by LAI members Holly and John McCarthy, Selby Gardens VP for Regional History.
With the June 13 LAI-member inductions, LAI FL Suncoast met the threshold of a minimum-20 members to pursue a chapter charter. Under the guidance of LAI New Chapter Development Chair Steve Gragg, the LAI FL Suncoast leadership team will pursue the necessary steps to secure a chapter charter over the summer.
The IMPACT article, LAI FL Suncoast Pursues Formal Chapter Status, gives an overview of the meeting including details on the Affordable Housing presentation; the HEI photo-gallery, 06-13-24 LAI FL Suncoast Meeting, gives a pictorial recap of the well-attended meeting.
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The 2023 Summer Newsletter is the final one from Elemental Impact! In the 2023 Fall Newsletter, Ei will announce the Era of Impact along with a new name and logo for future endeavors. It is an exciting time for the Ei Team with expanded, new horizons to continue our important work. Stay tuned ...
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Join the Ei Team
Through active participation, Ei Supporters work with industry leaders on establishing regenerative business practice standards. To join the close-knit Ei Team and commit to active participation, contact Holly at holly@earth-impact.org or 404-510-9336.
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Tax-deductible donations in any amount are greatly appreciated to support Ei's important work. DONATE HERE |
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